[insert] boy
BOAZ
JACK
who is he?
I’ve never quite found my voice by fitting into one category. I’ve been playing the violin for as long as I can remember—first performing at Carnegie Hall at age 5 (and trying to get back there ever since). Throughout my professional life, I’ve been chasing new ways to stretch the instrument’s possibilities, always searching for a sound that feels fully my own.
It’s been a winding road to get here. My journey has taken me from touring Eastern Europe with philharmonic orchestras to festival circuits in Western Europe, India, and China with global folk ensembles. I’ve learned from a Hungarian folk fiddle master, Hindustani classical virtuosos, and Scottish folk fiddlers, weaving age-old techniques and traditions into a voice that feels uniquely mine.
But over time, I felt a pull beyond tradition—I wanted to bend, distort, and electrify the violin into something… else
Through my interest in free jazz and improvisation, I discovered the power of spontaneity and sonic risk. That same spirit carries into my work now, where I fuse folk and classical roots with club sensibilities, ambient textures, and queer camp. My violin is often the lead voice, but sometimes it’s unrecognizable—a warped, processed force driving sweaty dancefloor euphoria or dissolving into a cavernous electronic soundscape.
I love transformation. My vision of music is always reaching for the edge—the untouchable, erotic, and free magic just beyond the instrument.
[insert] boy is my first solo project. It is a celebration of queer masculinities, erotica, transness in expansive form. I felt called to make this project to embrace the overtly gay campy music of my heart and soul, the aesthetics of queer erotica, and do it with the violin at my side. I was challenged to use my voice, my speaking voice and wanted to make the music of my dreams. Through the creative process, I found myself building a testosterone-fueled gym anthem, a fiddle-driven Line Dancing banger, and two raw, ambient and vulnerable tracks. I want to create music that feels like it has a place and a use in our current world: in a humid dance club, a line dance hoedown, on the internet, at a picnic, or in your headphones on the subway.
(private, unlisted link)
about the tracks
gym boy is a celebration of transboys, testosterone, and the conundrum of internet gym culture. I love this world and I wanted to show my affection for all different boys experiencing dysmorphia or euphoria. It's a club song meant for the gay dance floor, the circuit party, and the endless lifting culture of TikTok.
cowboy is a song for the Queer Line Dancing spaces (and beyond!) that have been reviving in recent years all over the USA. I wondered how I could put a folk fiddle tune into an electronic record and have it be music for the dance floor. This is a genre blur and ode to the american southwest, a place I have called home for many years.
honey boy is an experiment in string interlude, an experimentation in being stripped raw. This one contrasts the extroversion of gym boy and cowboy and focuses on my interest in ambient music.
nice boi is an internal, ambient driven song. It uses layered strings, spring reverb, and manipulated piano to create a massive, emotional sound. This is my reflective moment for the subway on the way to work.
[insert] boy was produced and recorded by Jack Boaz and Niko O'Brien of Upcycled Sounds in London UK.
Songwriting by Jack.
Violin, piano, synths and vocals performed by Jack.
Guitars, synths and drums performed by Niko.
Mixed by Niko O'Brien at Upcycled Sounds Studio, London.
Masters incoming.
release strategy (TLDR)
[insert] boy EP release strategy is imagined as multi-faceted and niche—touching both online virality and real-world community connection.
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cowboy taps into queer line dancing culture, positioning itself for grassroots dancefloor adoption and regional tour opportunities.
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gym boy taps the transmasc internet culture, with built-in influencer marketing potential and IRL club playlist placement.
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honey boy and nice boi offer a cinematic, atmospheric counterpoint, ideal for sync placements and ambient playlisting.
With a rolling release strategy for the summer of 2025, each single (3 singles + the bonus track “honey boy”) will drop 4–6 weeks apart, allowing for sustained promotion and visibility. The EP’s concept is deeply intentional and community-focused, speaking to specific queer subcultures with dedicated activations and collaborations designed for virality and real-world impact.
I’m seeking creative collaborators, label support, distribution and industry partners who are excited about genre-pushing, queer-forward music with multi-platform marketability—music designed for the internet, the club, and beyond.
in more detail....
cowboy – Queer Country Line Dancing meets Electronic grit - 1st Single
Targeting: The Queer Line Dancing Circuit (IRL & Online)
Queer line dancing has long been a part of American LGBTQ+ culture, with dedicated spaces flourishing in the last 50 years. Recently, there’s been a massive resurgence among younger generations—with millennials and Gen Z creating new spaces or revitalizing existing ones ). These events are intergenerational, friendly, and inclusive—happening mostly in local gay bars—making them ideal spaces for connection.
cowboy taps into this rising movement by blending Americana roots, camp, and electronic production—an ideal fit for both line dance parties and internet virality.
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I’m looking for collaboration with a choreographer from the queer line dancing community, to create an original dance for the song.
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When the choreography is locked, my goal is to tour queer line dance parties along the West Coast and Southwest, teaching the dance and embedding the song into the scene.
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In June, I’ll produce a music video shot in the New Mexico, featuring local line dancers and some play on the "western" aesthetic. In fall of 2025, I would love to then reiterate a city style single camera music video with line dancers filmed in London, an homage to where the tracks were recorded.
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I’m looking for creative collaborators—a producer and director for music video production.
gym boy – Internet/Club Transmasc Anthem - 2nd Single
Targeting: Transmasc Fitness Micro-Influencers + Gay Club DJs +Beatport/Bandcamp/Spotify
gym boy is a high-energy, club track designed for both online and IRL impact. Its theme—a celebration of transboys, testosterone, and internet gym culture—makes it perfectly positioned for virality. Across TikTok, Instagram, and YouTube, there are hundreds of transmasculine micro-influencers (with 10k-200k followers) posting daily and weekly content on gym routines, shot schedules, diet plans, and gender euphoria/dysphoria. This song offers a soundtrack for them to connect with.
To promote this track:
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I’ll collaborate with transmasc fitness influencers to feature gym boy as background music for their content (gym montages, lifting tutorials, or gender journey reels).
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Simultaneously, I’ll reach out globally to DJs in Southwest and West Coast, as well as UK and Berlin based gay clubs—specifically clubs with trans-specific parties to playlist the track.
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This approach blends old-school and new-school marketing: the DIY hustle of hand-selling CDs out of the trunk, combined with the new world of TikTok
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Once the song gains momentum, I’ll produce a gym-centric music video featuring transmasc dancers and fitness choreo—capturing both the campyness and queer sensuality of gym and bodybuilder culture.
